Article 50 Kit
PATTERN 02 / 04 Articles 50(2) + 50(4)

AI Content Label

Label AI-generated or AI-manipulated content - including deepfakes - clearly in the interface. This is the visible half of content transparency: 50(4) requires deployers to disclose deep fakes and AI text on matters of public interest, while 50(2) requires providers to also mark outputs machine-readably via embedded provenance. Applies 2 August 2026; systems already on the market before that date have until 2 December 2026 for the machine-readable marking only.

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Playground

Pick a status, media type, and placement. The machine-readable markup updates with it.

Preview

Controls

Status
Media type
Placement
Machine-readable
<figure data-ai-content="ai-generated" data-ai-media="image">
  …
  <figcaption><!-- AIContentLabel --></figcaption>
</figure>
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Usage

import AIContentLabel from './kit/AIContentLabel';

// Caption under a generated image
<figure>
  <img src={url} alt="…" />
  <figcaption>
    <AIContentLabel status="ai-generated" mediaType="image" />
  </figcaption>
</figure>

// Overlay badge on a deepfake video
<AIContentLabel status="ai-edited" mediaType="video" variant="overlay" />
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Props

Prop Type Notes
status'ai-generated' | 'ai-assisted' | 'ai-edited'What was done. Default ai-generated.
mediaType'image' | 'video' | 'audio' | 'text'Drives the icon and machine-readable attribute.
variant'overlay' | 'caption'Overlay sits on the media; caption sits beside it.
detailstringOptional extra, e.g. the tool or model used.
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Accessibility & detectability

  • Visible label a person can read, plus an aria-label with the full sentence for screen readers.
  • data-ai-content and data-ai-media attributes give tooling a UI-layer signal - useful for detection in your own stack, but not the machine-readable marking Article 50(2) requires.
  • The overlay variant sits on an ink scrim at 85% opacity to keep text contrast at AA over any image.
  • Pair it with embedded provenance (e.g. C2PA / watermarking / metadata) - that satisfies 50(2)'s machine-readable duty; this label is the human-facing half.